Module: MKT3702 (Consumer Behaviour) AY19/20 Sem 2 Grading: Class Participation 20% Final Test 30% Week 11 Case Study (Group) 20% Project (Group) Slide Deck Week 12/13 30% Lecturer: Doreen Kum Tutor: Doreen Kum What it’s about: This is a three-hour sectional every week. You will learn a lot about the consumers’ decision making process and how they rationalize their decisions, either based on external influences … Continue reading Module Review: MKT3702
Module: BSP3701 (Strategic Management) AY19/20 Sem 2 Grading: (Depends on prof) Class participation 30% In-class quiz 10% Strategy critique papers 20% Team project 40% Tutor: Wang Yanbo What it’s about: Business strategic management in terms of how to analysing industries, competitors, and own company strengths and how to build and sustain competitive advantages in the market. A lot of frameworks and strategies examined through business … Continue reading Module Review: BSP3701
Module: MKT3701 (Marketing Strategy: Analysis and Practice) AY19/20 Sem 2 Grading: (may depend on prof) 2 Individual assignments 20% 2 Group assignments 32% Peer Evaluation 8% Final Quiz 30% Tutor: Yan Zhang What it’s about: Digital Marketing in terms of consumer tracking and reach, how to run and track the effectiveness of ad campaigns, SEO and SEM, data analysis and two-sided platform markets. Assignment workload: … Continue reading Module Review: MKT3701
Module: NM3224 (Cultural Industries) AY19/20 Sem 2 Grading: (affected by COVID-19) 35% Classroom Presentation 45% Academic Essay 20% Class Participation Lecturer: Dr Wu Shangyuan Tutor: Wang Xin Yan What it’s about: Everything about cultural industries, from its history to its impacts. The definition of cultural industries is in itself debatable, but in layman terms it includes any industry that produces cultural products that carries symbolic meaning such as films, … Continue reading Module Review: NM3224
Module: GEH1019 (Food and Health) AY18/19 Sem 2 Grading: Short nutrition essay: 10% Diet analysis project : 20% Finals (MCQ): 70% Review 1: Lecturer: Dr Liu Mei Hui & Dr Leong Lai Peng What it’s about: You will learn about nutrients, diets, types of food, how they are processed and more. Some of the more interesting things covered were superfoods, the keto diet, alkaline water diet, the supposed … Continue reading Module Review: GEH1019
Module: PL3235 (Social Psychology) AY 17/18 sem 2 Grading: Pop Quizzes: 10% Group Presentation: 10% Mock opinion piece: 15% Midterm exam: 20% Final exam: 45% Review 1: Lecturer: Dr Jia Lile Tutor: Tan Yia Chin What it’s about: In gist, you will learn theories on how social forces can influence and change our thoughts, feelings and behaviours. You will also discover ways in which you can apply these theories … Continue reading Module Review: PL3235
Module: PL3250 (Human Performance) AY18/19 Sem 2 Grading: Tutorial attendance & participation: 10% Quiz 1: 25% Quiz 2: 25% Final exam: 40% Review 1: Lecturer: Assoc Prof Maria Kozhevnikov Tutor: Jolene Low Jia Ying What it’s about: From IVLE’s module description, you can probably already tell that the 1st half of the syllabus is mostly a revision of cognitive psych (topics on attention and memory). However, there is an increase … Continue reading Module Review: PL3250
Module: PL3236 (Abnormal Psychology) AY18/19 Sem 2 Grading: Tutorial attendance and participation: 10% Group Presentation: 15% Midterms exam: 20% Final exam: 55% Review 1: Lecturer: Dr Lohsnah Jeevanandam Tutor: Avijit Chowdhury What it’s about: Essentially the study of mental health problems through the lens of theoretical frameworks such as the biopsychosocial model and the 4Ds (deviance, dysfunction/disability, distress and danger) of abnormality. You will also learn about the different … Continue reading Module Review: PL3236
Module: PL3260 (Moral Development) AY18/19 Sem 2 Grading: Tutorial attendance & participation: 15% Group project: 20% Mid-terms exam: 25% Finals: 40% Review 1: Lecturer: Dr Yu Rong Jun Tutor: Chai Jing Wen What the it’s about: In essence, this module focused on the developmental trajectory of infants and young children’s moral judgment and behaviour. The 1st 2 lectures provided an overview of the theories and research designs of moral … Continue reading Module Review: PL3260
Module: EL3208 (Bilingualism) AY18/19 Sem 2 Grading: Tutorial Participation: 10% Article Presentations: 10% (5% x 2) Papers: 50% (25% x 2) Final Exam: 30% Review 1: Lecturer: Dr Rebecca Starr Tutor: Dr Rebecca Starr What it’s about: In the first half of the module, you will learn about the cognitive side of bilingualism. This comprises how one acquires their first and second language, how the brain processes both languages, … Continue reading Module Review: EL3208
Plain Janes 