Module Review: MKT3701
Module: MKT3701 (Marketing Strategy: Analysis and Practice) AY19/20 Sem 2 Grading: (may depend on prof) 2 Individual assignments 20% 2 Group assignments 32% Peer Evaluation 8% Final Quiz 30% Tutor: Yan Zhang What it’s about: Digital Marketing in terms of consumer tracking and reach, how to run and track the effectiveness of ad campaigns, SEO and SEM, data analysis and two-sided platform markets. Assignment workload: … Continue reading Module Review: MKT3701